Bill O'Connor is an innovation consultant/strategist focused on helping clients to break out of the "Innovation Poetry" trap and do real innovation. As Autodesk's Innovation Strategist, he worked with 200-plus organizations—including Facebook, AirBNB, Starbucks, Bechtel, Tesla, the U.S. Navy, the World Bank, Google, Fluor, and LucasArts—applying the Autodesk Innovation Genome methodology.